fighting recidivism

how we started

Changing perceptions

Changing Perceptions was conceived by Will Avila, a returning citizen who was sentenced to adult-incarceration at the age of 16 years, and spent 10 years in-and-out of prison, struggling to transition back into the community.

Will, like so many other returning citizens, experienced first-hand the challenges—and rejections—that came with transitioning back into society and the workforce. Finally, in 2014 he decided to start a for-profit business, Clean Decisions (commercial kitchen cleaning and general labor services.)

Will dreamt of helping employ returning citizens—people like him—who longed for an opportunity to prove to society they are worth investing in.

Clean Decisions has successfully provided full- and part-time employment to over 30 people, and they have a 100% anti-recidivism rate. However, in addition to employment, what the year highlighted was the desperate need for therapeutic and supportive services. Returning citizens not only struggle to find employment, but they also need training and counseling to help them successfully transition back into contributing members of society.

The Nuts and Bolts

what we do

At Changing Perceptions, we believe that every individual deserves a second chance, and we are dedicated to providing direct services to all returning citizens, regardless of their circumstances. Our focus is ensuring the smooth reintegration and success of returning citizens in the Washington metropolitan area through hands-on and authentic mentoring, guidance, training, networking, and other supportsupports and referrals to needed services. We understand the importance of building a brighter future for themselves and their loved ones, and we are committed to providing the necessary resources and support to help them achieve their goals. With our expanded programmatic offerings and partnerships, we hope to make a meaningful impact in the lives of returning citizens and their families.


our team



Monte Pollard serves as the Executive Director at Changing Perceptions, where he provides responsibility for the organization’s staff and programs.

His tenure at Changing Perceptions began in 2020, initially as the Director of Re-entry Services, overseeing day-to-day operations, and serving as the primary point of contact for the organization.

Prior to his current role, he held the position of program manager for violence intervention and prevention at Collaborative Solutions for Communities. Monte is widely recognized for his work as a community outreach specialist at the Mayor’s Office on Returning Citizen Affairs.

Throughout his career, Monte has dedicated his efforts to delivering exceptional programs, utilizing data to promote continuous learning and program improvement. He has consistently provided operational and strategic leadership, implementing financial strategies, and forming strong partnerships to boost community engagement.

Monte’s journey from prison to society has been widely covered by the media, including The Washington Post, The University of the District of Columbia’s Legacy Magazine, and the Georgetown University Prisons and Justice Initiative.

Monte earned a culinary degree from the Auguste Escoffier School of Culinary Arts and planned to establish a catering business to provide second-chance hiring opportunities for formerly incarcerated individuals. He has also obtained a certificate in business and entrepreneurship and a certificate in nonprofit management from Georgetown University. Monte continues his education at Southern New Hampshire University to obtain his bachelor’s in business administration, centering on nonprofit management, supporting his entrepreneurial endeavors and day-to-day operations as a senior leader.


Kendrick Jackson is the Director of Reentry Services at Changing Perceptions, where he serves as the first point of contact for future participants, community members, stakeholders, and future partnerships.

Additionally, Kendrick manages the organizations’ reentry programs, including the Peer Mentorship Program, and the Supportive Employment Program.

Kendrick is also the Co-Founder and Director of Government and Community Relations for FutureFIRST. In his capacity, he focuses on being the bridge that connects the public sector and community stakeholders. Kendrick was the former Special Assistant to the Director of the Department of Employment Services (DOES). His focus areas are helping manage the Bureau of Strategy and Innovation.

Before working at DOES, Kendrick was Executive Director of the DC My Brother’s Keeper program in the Executive Office of Mayor Muriel Bowser. His focus was to continue the mission given by the Obama Foundation to decrease barriers for young men and women of color.

Kendrick is a trained Data Scientist and mobile app developer. Kendrick attended Virginia Commonwealth University, majoring in Mass Communications and Broadcast Journalism.


Leticia Acosta is originally from the Dominican Republic, and was raised in Washington D.C.

Ms. Acosta has been working with helping individuals for over ten years. An internship during Ms. Acosta’s senior year in college quickly allowed her to discover her true passion in helping others. Working with others, she was able to enhance her customer service skills. Using Solution-Focus Brief Therapy and Thinking for a Change really assisted her in helping the youth change their lives.

Ms. Acosta gained a certification to facilitate Thinking for a Change trainings and was able to facilitate her own groups and was able to coordinate Family Group Conferences. Overall these intense trainings helped her build her case management skills. Ms. Acosta has worked with Families with truant children to help them overcome their barriers.

Working with troubled youth and adults in the community helped her surpass and understand who she was in order to assist her community members.


Tia is an experienced professional coach and mentor who has helped individuals, communities, and organizations with career and personal coaching, job development, program management, recruiting, human resource operations, and administration for several decades.

She has used her local connections to connect people with resources, training, job opportunities, and mentorship. Tia’s passion is serving and supporting underserved populations and those with limited resources and skills. She takes pride in being transparent with her clients and helping them create personal roadmaps for their lives, which creates more meaningful and trusting relationships.

Tia earned her B.A. in Communication Studies and Master of Business Administration from the University of Maryland. Outside of work, she enjoys spending quality time with her family, reading, and traveling.

helping to guide

what our mentors do

Changing Perceptions provides a unique and effective approach to assisting those who are re-entering society after incarceration. Our platform is centered around a Mentor-Mentee relationship, in which peer mentors who have personally experienced incarceration offer support and guidance to new re-entrants.

These peer mentors are living examples of successful reintegration and provide one-to-one mentorship to participants, offering consistent encouragement and helping them set and achieve personal, physical, mental health, financial, and professional goals. The peer mentors work closely with Changing Perceptions leadership and engage with external agencies and services as appropriate to help participants establish longer-term “change maker” goals.
With this kind of personalized support, participants can overcome the 
challenges associated with re-entry and successfully reintegrate into their communities.


board of directors

board chair

Chief Executive Officer
DuPont Underground

Board Member

Vice President, Social Responsibility

board member

Donohoe Hospitality

board member

executive vice president, CFO
CACI (Retired)

board member

founder and director
gateway reentry coaching


Executive director
changing perceptions

we are working hard to end recidivism

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